Update: Our entry in the Knight Foundation's 2011 News Challenge, Platform for Building and Managing an Audience Membership Economy (pdf), is now one of 24 finalists. About 10 to 12 finalists will be selected as winners to be announced in June. Congratulations and best of luck to all our fellow finalists! And, kudos to all who care enough about journalism and technology to enter!
Our concept is to provide a suite of tools for news organizations to generate revenue from building a market between readers and businesses/advertisers; our goal is to help news organizations move away from cluttered, low margin banner advertising and towards high margin transactions that actually provide benefits to readers.
We've deepened our proposal and are pleased The Seattle Times has jumped on board as a lead partner to work with us on the project if we should be lucky enough to win. You can read our more detailed final proposal here: Platform for Building and Managing an Audience Membership Economy (easier to read pdf)