If you Connect to Facebook on Yahoo! News, stories that you read begin to appear on your timeline. I clicked on the story headline Cain nearly quit campaign before Florida straw poll, calls Obama a ‘liar’, but a few minutes later, the headline "Cain nearly quit campaign before Florida straw poll, says Obama's rhetoric is 'bullshit'" appeared on my Facebook Timeline.
This highlights just one of the kinds of things that can happen when news sites start indiscriminately spamming my timeline with a list of every story I read. Will readers avoid stories like "Player's nude calendar defection irks Racing chief" in this new world of hyperexposure?
While we think applications like the Washington Post's Social Reader are a bit better than Social WSJ, generally it's a mistake for news organizations to spam a user's timeline with everything they read. We recommend stepping back to the standard of requiring the user's interaction to post items to their Timeline. Some readers may want to track their history for themselves, but it's really not useful to them or to their friends to share everything they click on - before they've even had a chance to read the story.
Facebook's Timeline is opening a Pandora's box of issues ... and we think October is going to be an extremely interesting month in social media. That's when more users will start to turn on their Timeline and get a sense of the deeply ingrained sharing implicit in the Timeline.