Check out The Boston Globe's new lending library. The lending library allows the globe audience to share and give away stuff they don't regularly use such as books, DVDs or other household items. It's a great way to bring their community of readers together in the real world to increase collaborative consumption.
The Globe is offering the lending library through its Your Boston community site at http://your.boston.com. Readers log in to Your Boston through their Facebook accounts.
NewsCloud makes it easy for readers to list items by allowing keyword searching and lookups of the Amazon product catalog. You can list books and DVDs in seconds.
NewsCloud's platform is funded by the John S. and James L. Knight Foundation. Our software is freely available to the open source community. Any publisher that wants to launch their own classifieds system or lending library can do so easily and affordably.