I've written up an initial guide for organizations such as community groups and NGOs who wish to make use of NewsCloud. Basically, there are five levels of integration available:
Level One: Add NewsCloud headlines to your Web site or blog
Level Two: Create a Journal to clip headlines from around the Web for your Web site or blog
Level Three: Create a Group for multiple staff or member stakeholders to track and clip headlines on related topics for your blog or Web site
Level Four: Invite your stakeholders to participate in news gathering for your organization
Level Five: Host your own installation of the NewsCloud software at your own Web site
See Guide for Organizations on our Wiki for the full document.